This morning, I had the pleasure of going to the grand opening of Sephora in Brooklyn!!! Yaaaaaay. This store is located on the corner of Joralemon St and Court St.
When I got there at 7 am, the line was a block long and around the corner. Sephora gave out gift cards to the first 100 people in increments from $10 to $1,000. The dollar amount was a mystery until received.

Here is the line in front of me, along Court Street


Here are the people behind me on Livingston Street.

I took these pictures at 8am, as soon as the doors opened.

This art piece was in the window, designed especially for the occasion.


I heard that the first person on line was there at 1am. I also heard that the recipient of the $1,000 gift card needed help with picking out what to buy. Of course! I would be overwhelmed too. The staff was very friendly and gave great beauty tips on the spot.

One great recommendation was the ColorIQ system. They use a high tech camera to analyze your skin tone, and you get a list of all the foundations that they carry that matches your skin perfectly. I received my skin analysis last week, and decided on Color FX pressed mineral powder foundation. It’s free of parabens, sulfates, phthalates, petrochemicals, and synthetic dyes and fragrances.


I had also previously purchased 2 concealers for highlighting and contouring, and a NARS blush to bring out the rosy in my cheeks.

During my beauty consultation last week, the makeup artist used NARS Eye paint as a base to set my eyeshadow. It was a hit with me, because the color was so rich. So, I had to go back and get 2 today.
I also bought Urban Decay’s Eyeshadow Primer Potion for staying power without creases.


The colors are Ubanji (black with blue shimmer) and Tatar (black with purple shimmer).


And because I spent at least $50, I received this lovely tote bag as a gift. Isn’t it cute?


Overall, I had a fun experience and it was worth getting up at the crack of dawn. Although there were a lot of shoppers, and the lines were long, they moved pretty quickly. There was even a mobile POS system in place to help move the line along.


It was less of a mad house than I thought it would be. People were very respectful and overall very happy and excited to be a part of this groundbreaking event.


Brooklyn sometimes gets the bad rap of being rough and gruff. Not here. Everyone was happy, pretty, and smelled delicious. Wait…. are the cosmetics speaking????


It all happens again tomorrow morning. So, if you want to get in line for a chance to win that $1,000 gift card, get there before the cocks crow in the morning.