This morning, I had the pleasure of going to the grand opening of Sephora in Brooklyn!!! Yaaaaaay. This store is located on the corner of Joralemon St and Court St.
When I got there at 7 am, the line was a block long and around the corner. Sephora gave out gift cards to the first 100 people in increments from $10 to $1,000. The dollar amount was a mystery until received.

Here is the line in front of me, along Court Street

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Here are the people behind me on Livingston Street.

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I took these pictures at 8am, as soon as the doors opened.

This art piece was in the window, designed especially for the occasion.

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I heard that the first person on line was there at 1am. I also heard that the recipient of the $1,000 gift card needed help with picking out what to buy. Of course! I would be overwhelmed too. The staff was very friendly and gave great beauty tips on the spot.

One great recommendation was the ColorIQ system. They use a high tech camera to analyze your skin tone, and you get a list of all the foundations that they carry that matches your skin perfectly. I received my skin analysis last week, and decided on Color FX pressed mineral powder foundation. It’s free of parabens, sulfates, phthalates, petrochemicals, and synthetic dyes and fragrances.

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I had also previously purchased 2 concealers for highlighting and contouring, and a NARS blush to bring out the rosy in my cheeks.

During my beauty consultation last week, the makeup artist used NARS Eye paint as a base to set my eyeshadow. It was a hit with me, because the color was so rich. So, I had to go back and get 2 today.
I also bought Urban Decay’s Eyeshadow Primer Potion for staying power without creases.

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The colors are Ubanji (black with blue shimmer) and Tatar (black with purple shimmer).

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And because I spent at least $50, I received this lovely tote bag as a gift. Isn’t it cute?

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Overall, I had a fun experience and it was worth getting up at the crack of dawn. Although there were a lot of shoppers, and the lines were long, they moved pretty quickly. There was even a mobile POS system in place to help move the line along.

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It was less of a mad house than I thought it would be. People were very respectful and overall very happy and excited to be a part of this groundbreaking event.

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Brooklyn sometimes gets the bad rap of being rough and gruff. Not here. Everyone was happy, pretty, and smelled delicious. Wait…. are the cosmetics speaking????

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It all happens again tomorrow morning. So, if you want to get in line for a chance to win that $1,000 gift card, get there before the cocks crow in the morning.

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